Everything in marketing not only deserves 100%, it requires it! Pilots, when cruising down the runway to take off, need to put the throttle at 100% or they won’t get off the ground. Once off the ground, the pilot still can not back down. They will keep the throttle at 100% before reaching cruising altitude. Something as small as a 1% loss of engine power before reaching that “target altitude” would result in the plane crashing down.
Statistically speaking, if even 99.9% was considered “good enough”: two million documents would be lost by the IRS each year. 22,000 checks would be deducted from the wrong bank accounts within the hour, about 100 medical procedures would be done incorrectly by today’s end, and 12 babies would be given to the wrong parents each day*.
We’ve identified a problem with many in the corporate grind isn’t that they aren’t giving an effort, it’s that they aren’t giving their full effort. They go along that runway at 90-99% their whole careers and never take off. That’s why here at Ascendant Marketing Inc. we teach the value of going that extra mile to give 100% in the workplace.
*Numbers above taken from InSight, Syncrude Canada Ltd, Communications Division